The self service coffee machines were inspired by photocopiers in American convenience stores: the manufacturer installs the machine free of charge in return for a slice of the profits, and all they have to do is fill the copier with paper and ink cartridges.
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Beware restrictions on distribution. Joe Rogan’s exclusive deal with Spotify caused a decline in search volumes and – as the linked article notes – fewer followers for guests who appeared on the podcast. Reach still matters, even for someone as famous as Joe Rogan.
The pandemic had surprisingly little impact on the values of the UK mainstream (defined as the middle 50% of the population by household income).
It’s a phrase used time and again in brand tracking, but as Andrew Tenzer points out it’s not particularly helpful: it means many different things, depending on who you ask.
As Andrew Tenzer shows, marketers get this question very wrong; significantly overestimating the level of consumers’ extrinsic aspirations.
The NYT’s purchase of Wordle, as Shane O Leary puts it, had a “rising tide lifts all boats effect on their gaming vertical.” It brought in tens of millions of people to the app and doubled the number of weekly users for non Wordle games.
The beauty brand was hailed as a poster child for the DTC model. But now, as Shane O Leary notes, “it has 11 stores and a Sephora partnership is key to recent growth.” Like many brands it is realising that physical stores play a crucial role in brand growth.