And yet, as Grace Kite shows, campaign ROI is highest when 40-50% of the budget is spent online. Just because they’re unconventional, it doesn’t mean they’re ineffective.

“Online ads don’t build brands.”
- Post author:Sam Salama
- Post published:June 23, 2025
- Post category:Myths that aren't true
- Post comments:0 Comments
Tags: Business & Brands