Half the planet is on Facebook (pretty much, with 3 billion users). But it’s original target audience was very niche: it exclusively targeted Harvard students, before slowly expanding to other colleges across the US

Mark Zuckerberg (L) and Chris Hughes (R) creaters "Facebook" photographed at Eliot House at Harvard University, Cambridge, MA. on May 14, 2004. Facebook was created in February 2004, 3 months prior to this photograph.