To overtake Johnnie Walker as market leader, Chivas Regal simply acted like market leader; putting the price up, and creating ads that didn’t show the pack (because no.1 is always recognisable).
To overtake Johnnie Walker as market leader, Chivas Regal simply acted like market leader; putting the price up, and creating ads that didn’t show the pack (because no.1 is always recognisable).
