Advertising DOES work on me

Ads can stay in our heads forever, even if we never buy the brand.

Have you been in an accident that wasn’t your fault?

The British public recently heard the voice behind the seemingly inescapable ads. Zoe Lister jokes that cabin crew members must be “absolutely sick” of hearing her, and I’m sure many consumers would agree, but Jet2holidays now has the highest ad awareness of any airline in the UK – despite being much smaller than the market leaders.