A voucher with a twist: it’s designed to be passed on to a friend. As a result the final recipient gets a nice drink, but most importantly the giver ends up happier than if they’d kept the voucher.
Clever innovation
Creative ideas for brand growth and behaviour change.
In 2024, one of London’s most recognisable restaurants, marked its 30th anniversary by returning to its 1994 menu (and prices). A great way of appealing to price conscious consumers and standing out in the process.
When bike maker Van Moof started shipping to the US they found a lot of their bikes were being damaged by handlers en route. So they put an image of a flat screen TV on every box, assuming handlers would care more about that than a bike. Suddenly shipping damages dropped by 80%.
Westpac Bank flipped impulse spending on its head, creating a smartphone that allowed customers to save money with one simple click.
In 2024, Wimbledon tennis introduced the ‘overheard at Wimbledon’ YouTube series – video clips featuring fans while mic’d up at the event. Given tennis is struggling to attract audiences, especially after the retirement of Federer & Nadal, it’s a simple yet way of making the sport more fun and accessible. The series received over 12 million views in 2 weeks.