The online marketplace was started by Milda Mitkute, a 22 year old student, who had a wardrobe stuffed full of clothes but couldn’t fit them all in her small flat. What if she could sell them online?
Selfish innovation
The best source of inspiration is our own frustrations.
Waymap is a revolutionary navigation app that works underground and in crowds, where conventional services are notoriously unreliable. It was borne out the frustration of Tom Pey, who lost his sight after falling from a roof. “We saw that there was a problem for blind people, which actually mirrored a similar problem for everybody. Google Maps and its equivalents only work outdoors for some people, some of the time, and work indoors for no one.”
Chris Sheldrick, working as an event organizer, struggled to get bands and equipment to the appropriate entrances of large music venues. He knew something had to change, and so he created What3words.