An ever-expanding library of inspiration.
Form Connections
Get Inspired
Why Uncommon thread?
Marketers deserve more than familiar soundbites and tired tropes. It’s hard to get inspired when most case studies sound like this:
- “10 worst rebrands”
- “20 best digital marketing campaigns”
- “30 companies with memorable slogans”
Uncommon Thread is here to solve that.
Founded on the belief that the secret to understanding people is to find hidden connections between sectors, Uncommon Thread is an ever-expanding library of inspiration designed to make you a smarter marketer:
- 500+ examples from marketing, sport, art and many more disciplines
- Categorisations that help you understand people in a new way
- Easily accessible for a pitch deck, client presentation or internal training
Three Paths to Inspiration
Browse our unique categories that help you understand people in a new way
01.
Concepts
Original ideas about people and brands.
02.
Sectors
Lessons from sport, art, cooking, politics and TV – to name just a few.
03.
Everything
If you don’t know what you’re looking for, get stuck in to all the examples!
Founded & Curated by Sam Salama.
Hi, I’m Sam.
I currently work as a Senior Insight Manager at the Met Police.
Previously I spent 5 years at research agencies, leading projects for global companies including Tesco and Just Eat.
I’ve always felt there is a big disconnect within the research industry: people deem outside thinking to be a low priority, and yet it is so valuable – it’s what makes good work great.
So I created Uncommon Thread to make it easier for researchers – and marketers – to access this thinking, and get inspired.
I hope you find it useful, and please reach out using the link below if you’d like to get in touch!