A decade of innovation around special flavours has boosted Red Bull’s penetration and increased overall sales by 9%. They’ve also helped to position the brand differently: now, 1 in 4 Red Bull drinking occasions are because it is “fun to drink”.
A decade of innovation around special flavours has boosted Red Bull’s penetration and increased overall sales by 9%. They’ve also helped to position the brand differently: now, 1 in 4 Red Bull drinking occasions are because it is “fun to drink”.
