The Michelin guide might not be as influential as it once was, but restaurant reviews still sway diners. When the social media duo Topjaw gave a rave review to Bistro Freddie, based in Shoreditch, the restaurant received 600 bookings almost instantly.
Food & Cooking
In New York public hospitals, vegan meals are now offered as an option by default – a policy which has generated 36% fewer emissions since being introduced. It offers an important lesson for behaviour change: people tend to accept the status quo.
In a study, led by chef Heston Blumenthal, those who were told it was ice cream didn’t like it – the pink made them expect the taste of strawberry, not fish. But when it was introduced as ‘chilled salmon mousse’, to give people a fair warning, the reaction was much more positive.