In 2024, Wimbledon tennis introduced the ‘overheard at Wimbledon’ YouTube series – video clips featuring fans while mic’d up at the event. Given tennis is struggling to attract audiences, especially after the retirement of Federer & Nadal, it’s a simple yet way of making the sport more fun and accessible. The series received over 12 million views in 2 weeks.
Innovation
After smartphones were meant to kill off cameras, the Xiaomi 15 is bringing them back. It allows you to attach lenses and shutter buttons, giving reviving the old-fashioned point-and-shoot feel.