The prestigious Gilbert et Gaillard wine contest was won by a €2.50 bottle, disguised as a premium product with a fancy name (‘Chateau Colombier’) and an eye-catching label.
Psychology & Science
When someone wins the lottery, it increases the chance of their neighbour going bankrupt: they see the good fortune next door and feel pressure to accumulate more assets of their own, especially flashy purchases like cars, that they simply can’t afford.