VAR has only helped to magnify the subjectivity in Premier League refereeing; it just means those decisions now take several minutes, and they happen in an office not on the pitch.
Sport
When the Welsh rugby team played France they had just signed the ale Brains as a shirt sponsor. Unfortunately, French law meant you couldn’t advertise alcohol on shirts – so they cleverly changed the logo from Brains to Brawn, all in the same recognisable font.
In 2024, Wimbledon tennis introduced the ‘overheard at Wimbledon’ YouTube series – video clips featuring fans while mic’d up at the event. Given tennis is struggling to attract audiences, especially after the retirement of Federer & Nadal, it’s a simple yet way of making the sport more fun and accessible. The series received over 12 million views in 2 weeks.