58% of (in this study, White) Americans say they are spending too much on welfare vs too little (15%), yet 56% think they are spending too little on assistance to the poor (vs 16% too much). The difference? Welfare is a heavily loaded term.
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When the Welsh rugby team played France they had just signed the ale Brains as a shirt sponsor. Unfortunately, French law meant you couldn’t advertise alcohol on shirts – so they cleverly changed the logo from Brains to Brawn, all in the same recognisable font.
In memory tests, only 6% remember a mundane fact: “160,000 trolleys are sent off to be fixed each year.” But recall triples when the same information is brought to life visually: “That’s the equivalent of 2 full Wembley Stadiums.”
Westpac Bank flipped impulse spending on its head, creating a smartphone that allowed customers to save money with one simple click.
Tim Martin started Wetherspoons in the 1970s, basing the name of his company on a former teacher who believed he wouldn’t amount to anything.
5 years on from the start of lockdown, it’s actually workers with less experience of office work who are most keen on it: workers under 24 years old are on average coming in 3.1 days a week, while other age groups put in between 2.5 and 2.7 days.
It’s no wonder WH Smith disappeared from British high streets in 2025. It is really a travel business, generating £1.5 billion in sales from branches in airports and stations vs £452 million from shops on high streets.
As Andrew Tenzer shows, marketers get this question very wrong; significantly overestimating the level of consumers’ extrinsic aspirations.
Historically, it refers to both the device – the radio set – and the medium itself. But that is changing. According to Ofcom, one quarter of radio listeners say they use Spotify’s ‘radio’ function which automatically creates a custom playlist curated around any song, album, playlist or artist.
Reddit has an excellent thread based around this question. Being really into wine, getting money from the government and wearing hoodies to work are some of the answers that show the same behaviour can have two very different connotations.
Chris Sheldrick, working as an event organizer, struggled to get bands and equipment to the appropriate entrances of large music venues. He knew something had to change, and so he created What3words.
Culture supposedly peaked when we were young, and is at its worst right now. The problem is that nostalgia is selective; we only remember the best from the past and compare it to all the average stuff today (it’s also why marketers claim there is a ‘crisis in creativity’ and it’s all due to the rise of online ads.)
The phrase originates from a 1914 ad campaign by the Morton Salt Company, where the slogan was used to highlight how their salt would pour freely even in humid weather.
If you ask people, they gravitate towards the era when they became adults. Over 70s choose the Swinging Sixties, while under 30s choose the 2010s.
1) Increase spend from $178 billion to $250 billion over six years
2) Increase spend by 6.4% a year, every year, for six years
3) Increase spend from $4,700 per person per year to $6,200 per person per year
Mathematically they’re all the same, but when pollster Frank Luntz tested them the third option was by far the most popular – showing that voters want to understand the individual benefit from government policies.